Start Your Engines!

Score a 2027 IndyCar Title Partnership with Alessandro de Tullio


Five pole positions. One win. Nineteen years old. And a seat on the grid for the fastest-growing major motorsport in America.


Alessandro de Tullio is racing his way through the 2026 Firestone Indy NXT Series, IndyCar's highest-level development pipeline, and he's been at the front of the field nearly every weekend. In 2027, he makes the jump to the NTT IndyCar Series, with a clear path toward racing in the Indy 500, the largest single-day spectator event on the planet.


This is a ground-floor opportunity to be part of that next chapter, with a driver and team built for the moment IndyCar is having right now.


Full Throttle Exposure:

  • Primary branding on the car: side pods, engine cover, and rear wing, plus secondary placements on the nose, halo, mirrors, and front wing
  • Driver helmet and racesuit placements, podium cap, and off-track driver outfit
  • Team branding across uniforms, transporters, and support vehicles
  • Broadcast exposure across 18 races on FOX Sports and FOX Sports 1, including in-car cameras, pit lane coverage, and YouTube programming
  • Full hospitality: VIP suites, paddock access, grid walks, pit access, and meet-and-greets with Alessandro and team leadership
  • Global usage rights for Alessandro's name, image, and likeness, plus team marks


Terms run three to five years with global territory rights.


Wide Open Track:
IndyCar's audience grew 30% in 2026 alone, the fastest growth of any major U.S. motorsport. Average household income of fans tops $95K, and 71% say they follow the brands that sponsor the cars they watch. Getting in ahead of Alessandro's IndyCar debut means getting in before the price of admission catches up to the trajectory.


Get the Checkered Flag:
The grid is forming for 2027. Reach out to Stephen Weber at Sheffield & Windsor to talk through what's available and claim your position before the green flag drops.


Contact: sweber@sheffieldandwindsor.com
(786) 492-0792

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(786) 492-0792